#THERACEISON

The race is on.

Are you ready for it?

Compete with the best MINI Dealers and Sales Advisors Europewide, win valuable awards and participate in an award ceremony you will never forget.

Be the best & collect awards.

A healthy competition never hurts. Moreover now it rewards as well. If you represent a Dealer or Sales Advisor we offer you a unique opportunity to rise above everyone else in your own league and finish at one of the two top spots to earn an invitation to our annual celebration, where your hard work and outstanding achievements are recognized and rewarded. An unforgettable experience, which money simply can´t buy. We hope you are excited as we are! You focus on closing the deals, we´ll take care of the rest!

Mini annual dealer awards.

To be the most effective and most successful MINI Dealer in your country or region is an honor itself. But now we offer you an experience you will never forget. The main prize this year for the top 2 spots in each league is an invitation to a 2-day adventurous trip to one of the world famous destinations. Once in a life-time experience. Journey full of exciting activities and unforgettable memories. Sounds like awesome, isn‘t it? Let‘s compete!

See the awards

Mini sales advisor yearly hero award.

Attention all Sales Advisors! It´s time for our annual sales contest. We reward the most successful Sales Advisors of each league to take part of our annual celebration. The top performers will experience a journey of a lifetime. Our annual event celebrates our top performers around Europe. Ready to win once in a life-time experience? Furthermore, stay tuned for more details on special monthly rewards.

See the awards

Get a taste of what awaits You.

Dreamy location for a dreamlike award.

Fun, adventure, luxury. We plan something big bearing in mind those three words. A year-long competition truly deserves an enormous award. So let’s think about your boldest, wildest and most romantic dreams. Who knows? We may realize your fantasies. More details to be revealed soon. Stay tuned.

Get in the mood.

Detailed standings

So how do you perform?

Be the best of the best.

Compete with the best MINI Dealers and Sales Advisors Europewide, win valuable awards and participate in an award ceremony you will never forget.

Dealer calculations.

The year is all about numbers.

The actual standing of the Dealers is calculated with a weighted calculation system based on the following KPI numbers:

Highest % of Target Achievement
Highest UKL2 share of Total Volume
Highest JCW share of Total Volume
Highest PHEV share of F60 Volume

Sales advisor calculations.

Order intakes are everything.

The ranking of Sales Advisors is also calculated by a complex weighted calculation system based on the following KPIs:

Highest number of JCW Retails*
Highest number of F60 PHEV Retails*
Highest number of BEV Order Intakes*

*retails by 12/2019

AWARDS

Be Mini. Be Adventurous.

The prize of your dreams awaits You.

What could be the main award for Dealers after a year-long challenge? A few days relax in a luxurious hotel? A snow trip in the grim North? Or a promenade between sand dunes at a desert?

Accomodation.

Relax & Fun. Fun & Relax.

There is one thing you can be sure of. Beside having fun and experiencing unforgettable adventures we make sure to have some time to relax. The travel itinerary for this year prize is going to be at a luxurious hotel at one of the most popular travel destinations in the world. In a unique city filled with unique opportunities. Are you curious about more? Check back later to find out the details.

Expect the unexpected.

Boost up your driving skills.

What was the toughest driving test of your life? And what if we would challenge you even harder? The latest edition of MINI models will be featured in the event to give you the chance to prove yourself. Are you up for it?

Program.

TBA - please check back later.

FAQ

How the standings are calculated?

In each month in case of every league we take a look at certain KPI numbers and use a weighted calculating system to get a ranking of Dealers and Sales Advisors. If you are interested in what the current rankings are and how we calculate these, please take a look at the Detailed Standings.

What are the awards for dealers?

The top two dealers from each league are invited to our annual celebration event - MONEY CAN´T BUY. Our annual award recognizes the best performing dealers with an ultimate travel experience that includes unique thrill of driving with the latest MINI models, exploring local attractions, and an amazing opportunity to network with peers from your region while indulging in local food.

Which league I‘m in?

The Sales Award Program is divided into 5 leagues consisting of 12 countries:
1. Austria; 2. Poland; 3. Greece; 4. Czech Republic & Hungary; 5. Bulgaria, Romania, Slovenia & Slovakia

Where will be the celebration event held?

Our annual event will be held at one of the best-rated holiday destinations in the world. Dreaming of a magical getaway to winter wonderland? Or perhaps a tropical vacation, relaxing on white sand beaches and enjoying camel rides in sand dunes? Stay tuned for further information.

What are the awards for sales advisors?

The top performing sales advisors from each league are invited to our annual celebration event - MONEY CAN´T BUY. Our annual award recognizes the best performing sales advisors with an ultimate all inclusive travel experience that includes unique thrill of driving with the latest MINI models, exploring local attractions, and an amazing opportunity to network with peers from your region while indulging in local food.

When does the competition end?

The competition officially ends on 31st of December 2019. The winners will be announced and notified soon after the 2019 year closing

Where can I get more information about the awards?

If you have any further questions, please do not hesitate to contact us at theraceison@mini.com.
Good luck!

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MINI - THE RACE IS ON.

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